Staci Columbo Alonso to discuss Direct Mail Campaigns at Slot Leadership Program March 3-6 at UNLV/ISI in Las Vegas
Staci L. Columbo Alonso, former Vice-President of Marketing and Advertising for Station Casinos Inc. (where she oversaw operations for the Company's advertising and marketing programs, e-marketing, direct marketing, database management, and entertainment) will join other industry experts at the CDC Consulting/UNLV IGI "Slot Leadership Program" on March 3-6, 2009. The entire program takes place at UNLV International Gaming Institute in Las Vegas Nevada.
Ms. Columbo will discuss "Effective Direct Mail Campaigns" – including what differentiates a successful direct mail campaign from a failure, what steps should be taken in preparing and executing a campaign, as well as specific examples of successful and unsuccessful campaigns.
At the age of 32, Ms. Columbo was recognized by LV Business Press as one of the "Top 40 under 40" in Las Vegas and in 2002, she was recognized as one of the "Top 25 People to Watch in Gaming" by Global Gaming Magazine. Most recently, Columbo was recognized as one of the Top Ten Women in Gaming by Casino Enterprise Management. Ms. Columbo recently joined Warner Gaming. In her new role, she rejoins Bill Warner, former COO of Station Casinos in a casino management venture offering comprehensive solutions to developing & operating any size gaming enterprise from start to finish.
For further information contact Jeffrey Compton at 702-277-2780 or go to www.compdance.com to download a complete brochure and to register. The early registration discount deadline is February 10.